# Michael Craig | Human-Centered Design Expert


## Posts

- [Redefining how music artists take control](https://michaelcraig.design/redefining-how-music-artists-take-control/): Only got a second? Watch the 3-minute video overview Have a little more time? Read the full case study below Brief For this project I worked with Music Being Made, a Los Angeles based startup. They were on a mission to simplify the way music creators draft split agreements, distribute music, register copyrights, and collect payments. To accomplish this we designed Splitz, a complete music management solution that helped to automate many of the repetitive tasks that occur for music creators. My role included leading the entire product design from research, testing and a shippable MVP. Design Sprint The client […]
- [A mobile deals app to connect local businesses to customers.](https://michaelcraig.design/a-mobile-deals-app-to-connect-local-businesses-to-customers/): Only got a second? Watch the 3-minute video overview Have a little more time? Read the full case study below Brief Outserved started with just a few local businesses in Lubbock, TX, but quickly grew to over 120 businesses within a few months. Outserved needed a fresh new user interface for their business marketing solution. The mobile app needed to be simple for customers to use, but also robust for businesses to gather analytics and quickly prepare and send deals to prospective customers who come within a set proximity of the business location. Starting the Process I started by sketching […]
- [Improving a global brand’s consumer reward experience](https://michaelcraig.design/improving-a-global-brands-consumer-reward-experience/)
- [Building a unified enterprise application experience at Mitel.](https://michaelcraig.design/hello-world/): A robust messenger for a powerful all-in-one SaaS suite Mitel One would have 5 main features/sections: Phone, Meetings (videoconferencing), Messaging, Global Search, and Quick Functions. Of these, I was responsible for Quick Functions (read about that here) and Messages. Building the requirements As UX and product were building requirements for the messages, the consensus was to take features from Mitel’s existing stand-alone apps, and patterns from the familiar app Slack. These requirements were largely based off of the current user base, which we were able to get an abundance of user feedback for what companies and their employees really needed. However, […]

## Pages

- [Home](https://michaelcraig.design/): In all seriousness though, I have 10 years experience conducting research, designing, testing, and delivering accessible and innovative experiences for both startups and enterprise tech companies. My diverse background in front-end engineering and data analysis enables me as a designer to create innovative products that give businesses a competitive edge and enhance user experiences for long-lasting impact. View the latest Case Study
- [Sample Page](https://michaelcraig.design/sample-page/): This is an example page. It’s different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I’m a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin’ caught in the rain.) …or something like this: The XYZ Doohickey Company was founded in 1971, […]


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